The Pantone color of the year 2016 is serenity … and rose quartz.
That’s right. The shade color experts, who have every year picked one color that they believe will be reflected in the following years fashion, beauty, home décor and design, have departed from tradition to predict that the blending of the two colors – the delicate pink rose quartz and the soft blue of the serenity will dominate this year.
For decades the color pink has been associated with girls and the color blue with boys. Could Pantone’s decision to focus on gender influence the designs of everything from clothing to house paints?
Pantone explained that the combination echoed a growing trend of challenging traditional perceptions about color associate. This more unilateral approach is coinciding with societal movements toward gender equality and fluidity. The consumers increased comfort with using color as a form of expression, which includes a generation that has less concern about being typecast and an open exchange of digital information, that has opened our eyes to different approaches to color usage.
There is nothing intrinsically female about the color pink nor is there anything intrinsically male about the color blue. Rather, popular culture and buckets of advertising dollars—have largely dictated how we perceive the color-gender relationship. As we have seen, the color-gender ink isn’t concrete. The boundaries built generations before us could soon be knocked down. With this year’s selection, pantone is paving the way for future generations to be less concerned about being judged for embracing unexpected and unique colors.
Give peace a chance.
Looking to incorporate the colors of the year into your cosmetic packaging? Contact us at Roberts today to speak to one of our Account Managers about various decorating options.