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Multi-color and space-like, the holographic color effect was a popular trend in the ’70s and has been making a revival since Spring/Summer ’13 with designers like Lanvin, Stella McCartney and Burberry showcasing this trend on their runway looks.

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Like many trends that start on the runway, they begin to translate over to beauty and accessories. With the gaining popularity of highlighters, the holographic effect was sure to be the next big thing. Highlighters, which have been the coveted product for strobing and envious glows, are important for accentuating your best features. With brands rolling out powder, liquid and cream highlighters since last summer, this trend does not seem to be going anywhere anytime soon.

Beginning with holographic clutches and transitioning to shoes and belts, this trend first emerged into the beauty world through holographic nails and nail art. Sometimes called iridescent, this mesmerizing color effect gave more dimension than the past metallic color trend. Since then, holographic lip glosses, lipsticks and powders quickly began to surface.

This multi-dimensional look and effect does not show any signs of slowing down and is sure to be a huge trend this summer and is the perfect pair to any coveted summer glow.

At Roberts, we strive to keep our customers on top of the latest trends. Contact us today and allow us to help you develop packaging, formula or turnkey from the latest trends to perfectly fit your brand.

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